With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...