The link-shortening service dates back to 2009 and was scheduled for permanent deletion this month. However, to prevent widespread 'link rot,' Google says it will 'preserve actively used links.' ...

Google has released a new API under the Search Console APIs for the URL Inspection Tool, the search company announced this morning. The new URL Inspection API lets you programmatically access the data ...

Google's John Mueller explains the nuances of the URL Removals Tool in the context of the aftermath of a hack attack.

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were ...

Summary: Google is changing the URL for Google Search, and will begin redirecting all users worldwide to a single, unified domain. Google assures users this won’t change the way that Search works and ...

Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. Variations in cases can make one URL different from another, similar to ...