When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...

Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

The Los Angeles Zoo and SeaWorld have both recently launched a solution provided by The Experience Engine (TE2) that enables marketing via consumers’ smartphones, by providing an app that they can ...

Entrepreneurs take note: Facebook is making a new feature for businesses more widely available. Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase.

Lighthouse, an Australian provider of a cloud-based software platform that integrates mobile apps with Bluetooth beacons, has opened an office in the United States in a bid to grow the customer base ...

So how will Facebook Bluetooth Beacons work? The beacon determines the location using the guest’s cellular network. This means when guests step foot on your property the beacon will be activiated and ...