Ube (OOH-bae) is a purple yam indigenous to the Philippines. It’s often made into a jam called ube halaya, and that jam is used as a base or filling to make breads, ice cream, doughnuts and pies. Ube ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

From survival crop to social media sensation, the 11,000-year journey of the purple yam — and the Filipino-American entrepreneurs who made it happen.

Today’s lattes come in endless varieties, from seasonal pumpkin spice lattes to non-dairy oat milk lattes. Even for those of you who think you’ve heard it all, the ube latte might be one that will ...

A stunning dessert, this cheesecake gets its beautiful purple color from ube, a purple yam popular in Filipino cuisine. It’s rich, creamy, and topped with a vibrant ube halaya and a fluffy ube whipped ...

Although ube (pronounced ooo-beh) has been an integral part of Filipino cuisine for at least 400 years, the vibrant root vegetable has really taken off in the past few years as a trendy ingredient in ...