Let's focus not just on the “why” behind brand evolution, but the communications strategies that ensure your brand refresh is ...

At a time when conversations increasingly turn in surprising directions, B2C brands can create authentic messaging aligned ...

If you’re running your entire business on your own, you’re braver than most people because you’re competing against companies ...

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

Inc.'s Sarah Lynch outlines why multichannel marketing matters--and how to make your brand's messaging memorable. Sarah Lynch is the recognition program manager at Inc. She previously worked as a ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...