When it comes to taking care of your vehicle's surface many people stand in the car care aisle scratching their heads wondering what to use, and if it will work with other products in a friendly ...

Sondra A. Healy was a little girl when she watched how her father, Ben Hirsch, would make and sell what would become an iconic wax product for car owners worldwide. Hirsch made batches of the liquid ...

The folks at Turtle Wax Inc. have taken a shine to Teflon. The result: Turtle Wax Plus with Teflon in liquid and paste, marking the Chicago firm`s entry into the premium segment of the $200 ...

Brand awareness of 95 percent is impressive enough for Turtle Wax, but the number that really shines is that 2 out of 3 adults will cite the brand when asked to come up with the name of an auto-care ...