A New AI Influencer Marketing Agency Is Here for the Post-Follower Era

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing.
Forbes

Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...
Entrepreneur

Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...
Forbes

Micro‑Moments And Nano‑Creativity: An Influencer Marketing Playbook

When I launched my first influencer campaign for a boutique brand, I assumed I needed big influencers because it looked glamorous on paper, but I didn't see the results the brand wanted. Engagement ...
AOL

Opera Event closes $5M Series A for its esports-focused influencer platform

Today Opera Event, an influencer software service, announced that it closed a $5 million Series A. The Oakland-based startup raised the capital from new lead investor Antera, with prior investors ...
Entrepreneur

What Is Influencer Marketing?

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...