Venture capitalists or “VCs” are always on the lookout for the next big thing. They keep their finger on the pulse of the business sector, watching for the latest trends, startups, and experiments ...

When you create a marketing plan, you must respond to external factors such as your competition, customer preferences and changing technologies. Much of your marketing efforts still stem from your ...

A business uses a SWOT analysis to identify its strengths, weaknesses, opportunities and threats. It begins with a look at internal factors, the strengths and weaknesses within the company. Once ...