Kith Again Taps Into 'Seinfeld' With New York Yankees Collection Campaign Starring Jason Alexander

In 2022, Jerry Seinfeld starred in a campaign for the brand. Before that, J.B. Smoove, from Seinfeld co-creator Larry David’s ...

‘Seinfeld’ Fan Favorite George Costanza Returns in Fashion Shoot

The iconic character from the beloved sitcom is back for a new generation, thanks to an upscale streetwear brand.

Jason Alexander Models Yankees Apparel for Kith — And ‘Seinfeld’ Fans Love It

Jason Alexander, who played George on “Seinfeld,” is modeling a line of Yankees clothing in a campaign for fashion brand Kith ...

Jason Alexander Channels George Costanza's Iconic Style for Kith's N.Y. Yankees Collection

In the campaign, Alexander, 66, harkens back to his portrayal of George Costanza on Seinfeld. Based partially on the sitcom's ...

‘Seinfeld’ Star Jason Alexander Models New York Yankees Apparel for Kith

Done with the blessing of Major League Baseball, the collection spans apparel, accessories and equipment with a launch ...
Fashionista on MSN

Must Read: Jason Alexander Fronts Kith x New York Yankees Campaign, Highsnobiety to Cease E-Commerce Division

These are the stories making headlines in fashion on Wednesday.
Larry Brown Sports

New Athletics pitcher has a name that ‘Seinfeld’ fans will love

The Athletics have a new player who is not a wannabe architect but rather a relief pitcher. Athletics pitcher Jason Alexander entered the team’s game against the New York Mets on Sunday and ...