American sportsbooks could see about $1.4 billion in bets for this year’s Super Bowl matchup, according to the American Gaming Association.

Kendrick Lamar performed the Super Bowl LIX halftime show and left plenty of talking points behind, but some were more subtle than others.

New Yorkers were so rapt by the Super Bowl LIX halftime show that they avoided another type of bowl entirely. Big Apple ...

First song of the halftime show Kendrick Lamar is this year’s halftime show performer ... Viewers got the answer to the question of the celebratory Gatorade a little earlier than usual Sunday night. A ...

Hip-hop icon Kendrick Lamar has dozens of hits throughout his ... be an unforgettable performance for everyone but Drake. The Gatorade shower has been a staple of the Big Game for nearly 40 ...

Super Bowl LIX: One of the standout prop bets this year is expected to be Kendrick Lamar’s halftime performance ... and even the colour of Gatorade. Notably, most of these unique bets were ...

Kendrick Lamar, a 22-time Grammy Award-winning artist ... Getty Images That may have been the earliest Gatorade bath in Super Bowl history. Nick Sirianni was doused by his top receivers with ...

SZA is joining Kendrick Lamar for the 2025 Super Bowl performance. Other talent is coming from Louisiana. See who.