Only one thing brings search engine traffic to your website: searches. And searches—especially B2B searches—only sometimes begin with voice queries. The vast majority of the time, they still begin ...

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go after and ...

This is a really well put together article on “Keyword Ownership” which helps define all of those emails I’ve been getting lately about buying the rights to a keyword. I wouldn’t highly suggest it ...