The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
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Lego's new smart brick unlocks future of play for children at CES 2026. Here's what to know
LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, interact with other bricks, and make sounds. The Danish company unveiled the ...
Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...
A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
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