Your kids might be spending less time playing on an average day than you spend scrolling your smartphone. But Lego wants that to change. Today, the company is launching Play is Your New Superpower, a ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

The Chalet of Play is open daily from Monday to Saturday, 11:00–19:00, and Sunday, 12:00–18:00, at Covent Garden Piazza, ...

Bricks & Minifigs Minnetonka is inviting families, collectors, and LEGO® fans to shop, trade, and create together. Located in ...

While stepping on Lego might be the single most painful episode a human can experience, stepping on an iPad is far more ...

Eighteen months in the making, Lego’s Fortnite “survival crafting game” will officially become available to all users age 10 and up on all video game devices that allow Epic Games’ metaverse gaming ...

This holiday season, gear up to build, play, and shine at The Chalet of Play – the LEGO Group’s dazzling new festive ...

The LEGO Christmas Tree build set is available on Amazon as a limited-time deal. There is a heavy discount of 40 percent, ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...