The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

These are the most interactive bricks in the universe.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

There comes a time in everyone’s life when you no longer play with LEGO, but build with LEGO. It’s something you may not ...

We built and trialled Smart Play Darth Vader’s TIE Fighter.

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

LEGO has officially unveiled a new 15th Anniversary edition of one of its most nostalgic NINJAGO vehicles: the X-1 Ninja ...

How LEGO embedded sensing, audio, lighting, and wireless technology into a standard 2 × 4 brick without breaking compatibility with existing sets. Why screen-free interaction and position awareness ...

If you’re looking for an affordable, creativity‑boosting LEGO set that offers multiple builds in one box, the LEGO Creator 3‑in‑1 Cute Hamster with a Flower (31376) is available at Walmart (sold out ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...