Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. I spend a lot of time talking to CMOs who are trying to drive ...

If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research from DSMN8. The report ...

When most people hear the term “employee advocacy,” their minds jump to marketing tactics—social shares, brand mentions and a handful of likes on LinkedIn. But if you continue to treat advocacy as a ...

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. Despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.