It's called AR Beauty Try-On, and it already has a big partner: M·A·C Cosmetics YouTube is taking the makeup tutorial to the next level. The popular video-sharing platform, which was first launched in ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Soon you can try out the ...

There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, ...

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” ...

Google has launched a new augmented reality feature on Search meant for holiday shoppers looking to buy lipsticks and eyeshadow while staying safe in their homes. The tech giant has teamed up with ...

Aditya Madiraju started posting beauty content after his wedding went viral in 2019 After leaving a high-paying finance job to follow his passion, he now shares makeup tutorials to over 5 million ...

Cool temperatures, golden leaves, and the return of oxblood manicures are all signs that fall is near. You may be trying to savor the last days of summer, but at Black Girl Magic headquarters, we’re ...

Cool temperatures, golden leaves, and the return of oxblood manicures are all signs that fall is near. You may be trying to savor the last days of summer, but at Black Girl Magic headquarters, we’re ...