LYS Beauty is the first-of-its-kind Black-owned clean makeup brand in Sephoras nationwide. Love yourself is the motto that LYS founder, Tisha Thompson chooses to live by. So much so it is the namesake ...

Welcome to MakeUp HerStory. In honor of Women’s History Month, we’ll be highlighting Black women in beauty who are taking the industry by storm and making history in their own right. Each week ...

LYS Beauty, a Kennesaw-based cosmetics company, has received an eight-figure investment, the company announced Monday. California-based Encore Consumer Capital is investing at least $10 million in the ...

The investment from Encore Consumer Capital allows LYS Beauty to expand on inclusive product development and global marketing. LYS Beauty founder Tisha Thompson is excited about the next phase for her ...

Too often, the best beauty stories go Untold, solely based on a person's skin color, religion, gender expression, disability, or socioeconomic status. Here, we're passing the mic to some of the most ...