A viral trend wants you to use every last squeeze of lip gloss and swipe of eye shadow. Here’s how to do it safely.

Minimal make-up: file it under things that are infinitely more difficult than they seem. Repopularised by the clean-girl aesthetic and slicked-back bun crew, minimal make-up has raced to the fore once ...

Pro MUA Carolina Gonzalez works with Sabrina Carpenter, Alessandra Ambrosio, and Ashley Park. Now, you can learn her tips and ...

Maybe it's the Wednesday Addams effect, maybe it's the overarching sense of anarchy thanks to the strikes, or maybe it's more proof that a beauty trend only becomes truly iconic once it's been around ...