Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Opinions expressed by Entrepreneur contributors are their own. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be ...

Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

For many organizations, messaging is focused on safety and stories about their workers. Here, hospital and health system professionals share with Becker’s Hospital Review how their marketing and ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...