B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...

Financial software company NeoXam has signed a strategic agreement with Market Data Professionals (MDP), experts in market data management. MDP’s Kees Brooimans, Peter Fruitema and Albert Vliegen, who ...

91% of senior corporate marketers believe successful brands use customer data to drive marketing decisions. But with more complex technologies, more devices to target across and more data to manage, ...

Xignite has launched a suite of Enterprise Microservices to help financial institutions migrate their market data management services to the cloud. The cloud market data management services are ...

MediaExpress has announced specialized digital marketing management services addressing SEO, content optimization, and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...