How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

Whether you have a new advisory firm or an established one, you need a marketing plan. Proper marketing can help you attract your ideal clients, establish your brand's credibility and reputation and ...

Adding a dynamic vision statement to your marketing plan can be the difference between energizing your prospective clients or having them look for another cup of coffee. It can be similar to your ...