The regular Colorado is a pretty normal midsize pickup. This ZR2 Bison is not.
The mid-size truck segment is weird. Despite balooning sales volumes and increased competition, the average truck in the segment is old, visibly outdated, unsophisticated, and marred by compromise.
Even though everyone and their dog was looking forward to the redesigned Tacoma, the previous generation proved hugely popular in 2023, besting all other mid-size pickup trucks in terms of sales.
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