James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be light” ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes When ...

A hefty new monograph, Wilhelm Deffke: Pioneer of the Modern Logo (published by and Scheidegger & Spiess and the Berlin-based Bröhan Design Foundation) is bringing Deffke some long-deserved name ...

Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next ...

In 1913, Baron Pierre de Coubertin, the founder of the modern Olympic Games, created one of the most recognizable logos in the world. The symbolism of the five colored interlocking rings, representing ...