Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Supporting multiple channels can be challenging and time-consuming, but there are plenty of online platforms that can automate repetitive marketing tasks. Implementing a cross-channel attribution ...

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

When we look at the relationship between today’s consumer and their favoured brands, there’s no doubt that we’ve seen a fundamental change in the way brands and consumers interact. Whereas once there ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Technology and data company V12 Group has announced the release of Launchpad, an automated marketing platform that offers marketers a view of all customer interactions across multiple marketing ...