Any entrepreneur can tell you that starting a business is an exciting—and demanding—time in your life. There are dozens of things to take care of, from nailing down your business goals to consulting ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...