A New Zealand government tourism campaign titled “Everyone Must Go” is drawing derision and mockery from residents who have criticized it as tone-deaf, especially at a time when New Zealanders ...

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

New Zealand launched a new tourism campaign to boost its economy amid a recession. The campaign targets Australians, who are key to New Zealand's tourism recovery post-pandemic. Locals criticized the ...

Tourism arrivals are approaching pre-Covid levels, driven by a weak dollar and initiatives such as the Government’s “Everyone ...

New Zealand’s tourism industry is well-positioned to set international visitor records in 2025. Over the last few weeks, various government agencies have updated Vista requirements and safety ...

Travelers planning a trip to New Zealand can now get inspiration and tips from an AI trip planner powered by Matador Network’s industry-leading GuideGeek chat platform. The AI trip planner was also ...

Tourism New Zealand has just launched its rejuvenated global brand campaign, bringing the iconic 100% Pure New Zealand to the front and center with a powerful invitation – Find Your 100%. The campaign ...

The first creatives from a new NZ$500,00 ($286,000) New Zealand Tourism campaign has generated backlash from multiple quarters. Aimed at Australian travellers, the campaign with ‘Everyone Must Go’ as ...

New Zealand’s tourist industry needs to recover further if it is to regain its crown as the nation’s biggest earner of overseas revenue. While foreign visitor spending surged 60% to NZ$16.9 billion ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new tourism ...