Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies ...

The race to become the integrated sales and marketing technology platform of choice has intensified with Oracle’s announcement of its roadmap to integrate the newly acquired Eloqua platform into the ...

Oracle, the most-acquisitive company in the software industry, just bought Eloqua. Personally, I’m fascinated by this acquisition. With Eloqua, Oracle gets a truly great maker of cloud-based apps ...

Oracle announced its $871 million acquisition of Eloqua, a Vienna., Va.-based SaaS vendor focused on marketing automation apps, on Dec. 20. The deal amounted to $23.50 per share, a 31 percent premium ...

Dec 20 (Reuters) - Oracle Corp agreed to buy Eloqua Inc, a maker of web-based marketing automation software that listed in August, for about $810 million as it seeks to expand its cloud-computing ...

The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years with titles like ‘Marketing automation achieves critical ...

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost ...

REDWOOD SHORES, Calif. (AP) — Business-software maker Oracle is adding to its cloud-computing capabilities with an $810.8 million purchase of software maker Eloqua. Oracle said Thursday that buying ...

SAN FRANCISCO--(BUSINESS WIRE)--Certain, the leader in enterprise event automation, today added to its solutions suite, Certain Oracle® Eloqua Edition with EventStream™, the first event automation ...

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Oracle moved to deepen its cloud offerings on Thursday ...