Pokemon will be the next gaming brand to grace the inside of your McDonald's Happy Meal box, courtesy of Nintendo. It follows the recent Super Mario Happy Meal line here in the UK. The toy line is ...

Overall, annual sales in the UK toy sector have reached nearly £4bn, she said. Toy sales have risen for the first time since the pandemic, analysts say, as brands aim to appeal to children and adults.

Nintendo fans who have already pre-ordered the Lego Super Mario set will want to pull out their credit cards again for this one. This new interactive Pikachu robot is perfect for the young and young ...

Nowhere is the potential for the franchise’s new direction more apparent than the first Pokétoon, released stateside in 2022. The dialogue-free "Scraggy and Mimikyu" is depicted in the style of a ...

From enchanting dolls to thrilling games, the latest DreamToys list is full of surprises waiting to be unwrapped this ...