The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

SEARCHES for striped shirts are up 2,900 per cent, shopping app LTK says. Deputy Fashion Editor Abby McHale shows how a £12 Primark shirt can suit any occasion. T-shirt, £12.99; trainers, £49.99, both ...

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers – from trench coats and tees, to jumpers and ...

Primark shoppers are racing to stores for a "gorgeous" new £8 top. As seen in a viral TikTok post shared by @chris_fairley, Primark is selling "cinch waist" T-shirts that gather at the waist and look ...

The tees come in either a baby pink or chocolate brown WHEN it comes to summer dressing, you can’t beat a simple T-shirt. But if you want to show off your figure as well, the boxy cuts aren’t the best ...

The exclusive activewear collection boasts affordable prices and innovative new fabrics, blending everyday life with sport.

Following the debut of a line of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people into womenswear, menswear, underwear and nightwear. The retailer ...

Primark is expanding its much anticipated Click and Collect service in selected stores - and Liverpool is one of them. The budget friendly retailer is known and loved for its selection of on-trend ...

Primark has unveield its first ever fully integrated UK brand campaign – including its debut UK TV spot – to get consumers reconsidering how much they should have to spend to find the perfect pair of ...

IT can be difficult to find stylish clothes that fit on a budget if you’re petite. But one 5ft 2 shopper has revealed a clever hack after stumbling across some Primark denims that were the perfect fit ...

Primark has launched a new 49 piece range next week as part of its annual Breast Cancer Awareness campaign. The post-surgery range features specialist products developed by and for women affected by ...