Paramount and Professional Bull Riders are teaming up in a five-year media rights deal that will see Paramount+ become the streaming home for PBR’s “Unleash the Beast,” the highest level of individual ...

Professional bull riding fans, there’s a home for you on Paramount+. Skydance-owned Paramount and Professional Bull Riders have recently inked a new five-year media rights agreement to make the ...

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on ...

Professional Bull Riders CEO Sean Gleason joins Caroline Woods at the NYSE to discuss how bull riding is matching the demand ...

Professional Bull Riding returns to Tulsa this weekend as riders take over the BOK Center, even as wintry weather moves into ...

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s Unleash the Beast tour. Financial terms of ...

(Reuters) -Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's "Unleash the ‌Beast" league series on Paramount+ starting in ...

While much of Tampa was just waking up Friday morning, crews were already inside Benchmark International Arena, laying down ...