The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.

From the wild, viral Zoom brainstorm and ping pong ball-headed security guards at an NYC pop-up, to the ubiquitous Marty ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

Advertising and promotion are essential components of a successful business. Their effects include brand establishment, growth within your target market segment, the discovery of new secondary markets ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...