Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

A single misstep or misunderstanding can put a brand’s reputation at risk. Businesses need thoughtful strategies to address crises and rebuild trust and credibility.

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

This recognition is a true honor and a testament to our team’s dedication to telling powerful stories that move ...

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. That level of promotion requires ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

Forming a startup is a lot of hard work for an entrepreneur. You've come up with an idea, developed a business plan, secured ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Build relationships, reputations, partnerships and promotions. Advertising and public relations are integral to the success of every modern-day organization. By focusing on areas such as brand ...

Marketing expert Brian Lustig explains how the right public relations strategy can drive value of any company looking toward a successful exit. When AeroVironment announced its intention to buy ...