Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

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While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

I'm showing how the Rare Beauty Soft Pinch Tinted Lip Oil really does what it claims—leaving a pretty nude mauve tint even after the oil fades. I swatch it, wipe it off, and you can still see the ...

In five short years, Rare Beauty has established itself as a brand capable of releasing beauty products that become instant classics, from its Silky Touch Highlighter to the Tinted Lip Oil. Yes, Rare ...

Rare Beauty is entering its next chapter, unveiling a nationwide launch at Ulta Beauty set for Feb. 1.