Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

News flash: It’s winter, aka cold o’clock, and if you like to play in the mountains (like me), chances are you’re bundling up more than usual. A tried-and-true strategy for layering typically involves ...

The word “baselayer” used to mean something completely different when I was younger. Bundling up for a hike in the woods or heading out on a run as a teenager, a baselayer was usually an extra T-shirt ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and naturally ...

Smartwool base layers are a must if you live in a cold climate or vacation in snowy destinations. The brand's apparel and accessories are all made of 100 percent sustainably sourced merino wool, which ...

From Fiji to Antarctica, it goes everywhere with me.

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DENVER--(BUSINESS WIRE)--Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The natural performance attributes of wool—warm when wet, ...