As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others. So, when Olson, who worked at ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?