Soft Surroundings has sold a majority stake to Brentwood Associates. Financial terms weren’t announced. The company will continue to be managed by CEO Tom Wilcher and President Robin Sheldon. St.

Soft Surroundings recently hit a big milestone. The St. Louis-based retail company, which launched almost two decades ago, opened its 50th store in Omaha, Nebraska, last Friday, June 2. The opening is ...

A St. Louis-based womens lifestyle brand will open its first local store at a Henderson shopping center. Soft Surroundings will sell its brand of apparel, beauty and home products at The District at ...

WESTLAKE, Ohio -- To celebrate the grand opening of its first retail store in Ohio, Soft Surroundings is offering the first 100 shoppers at its Westlake store in Crocker Park on Friday a goody bag ...

Soft Surroundings will open its Henderson store to the public March 10. The first 100 customers to the store at District at Green Valley Ranch will receive giveaways, according to a statement Tuesday.

LOS ANGELES--(BUSINESS WIRE)--Brentwood Associates, a leading consumer-focused private equity investment firm, announced that Soft Surroundings, LLC (“Soft Surroundings”), a portfolio company, has ...

If you are a devotee of the Soft Surroundings brand, then you're in luck—the lifestyle brand will be celebrating its grand opening at The Mall at University Town Center on Friday, August 11, from 10 a ...

For a company known for its softness, there was quite a bit of excitement Friday outside the newest addition to the Mall at University Town Center. More than a hundred were waiting in front of Soft ...

Soft Surroundings, a retailer known for its easy-wear fabrics, opens Friday, June 1 at the Shops at Mission Viejo. The shop sells women’s apparel, beauty, gift and home décor products. The brand born ...