If you were thinking about borrowing Pitbull’s famous yell, you may be in for some legal trouble. The Miami-born performer has successfully trademarked the shout he uses on many of his recordings - ...

Federal Signal Corporation became the first manufacturer in the fire industry to trademark the sound of a siren, the company announced. The United States Trademark Executor awarded the trademark in ...

Indian brewing and distillation giant, United Breweries, has successfully secured a sound mark registration for the iconic Kingfisher jingle ‘Oo la la la la le o’, which was associated with the beer ...

Sound marks continue to spark the interest of brand owners—particulary in competitive sectors such as food—but successful registration relies on inherent distinctiveness, explains Joana Fialho Pinto ...