LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego Smart Play is the biggest update to the ecosystem in 47 years. Using a so-called Smart Brick, regular Lego constructions gain responsive audio effects, bringing them to life in your hands. The ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

The Smart Brick has arrived from LEGO, the latest piece of brick-tech that will bring future sets to life. Similar to their Super Mario Bros. LEGO Mario minifigure, the Smart Brick will register Smart ...

The first is a really big one: the LEGO SMART Play system, which launches on March 1, is one of the most significant ...