From charming to consumer corporation — how Apple has branded itself over the years.

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...
marketingtechnews.net

SME marketing strategies from Steve Jobs

Steve Jobs was a true master who developed his companies into industry leaders using the power of innovative marketing. He embraced a product driven, multi-channel strategy, with a highly recognisable ...
Entrepreneur

Want to Be the Next Apple? Here’s the Secret Sauce Used By Steve Jobs to Build Consumer Trust.

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single time: Steve Jobs’ ...

FSD's Poor Take Rate

Gary Black has emphasized the need for a strong marketing plan for Elon Musk's Tesla amid push towards robots and AI.
Cult of Mac

Steve Jobs’ marketing guru slags Apple advertising as boring

Ken Segall worked in advertising with Steve Jobs for more than a dozen years. Now he'd like CEO Tim Cook to Think Different about marketing. Photo: Doug Schneider Photography Quick, what’s the ...