Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

About 2,500 years ago, Chinese military strategist, Sun Tzu, wrote "The Art of War." In it, he said: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise ...

While many lawyers are good at business development, that skill set is very different from being a successful marketer. Marketing is its own discipline, and even though lawyers are educated and often ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.