Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...