From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Exciting hotel openings, new hiking and biking trails and major cultural moments feature across Gothenburg & West Sweden in 2026 – all with sustainability in mind. The West Sweden tourist board is ...

Stockholm is a must-visit destination with beautiful architecture, delicious food, and friendly people! During our 48 Hour ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Are you heading to Sweden and want to make a good impression? Or maybe you want to have a laugh before you go. Here we go through some of the fun aspects of visiting Sweden as a tourist Filmed in ...