Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target wants to transport “Stranger Things” fans to ...

Target’s (TGT) efforts to boost holiday sales through an aggressive digital advertising campaign have yielded only modest gains, highlighting the retailer’s ongoing struggles to regain market share.

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

The spring campaign comes a month after Target announced a multiyear merchandise revamp, which includes investing between $4 billion and $5 billion in stores, technology and supply chain. Image ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.