Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...

Pepsi Wins Polar Bear's Blind Taste Test in 2026 Super Bowl Ad

TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...

‘Tastes like compacted dust’: the best (and worst) protein bars in the US – taste tested

We blind taste-tested bars from David, Built, Barebells and more. Here are four that packed protein while tasting great – and the brands that were simply ‘vile’ ...