Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The On foray into tennis keeps growing. Already with The Roger ...

The sport is experiencing a higher growth rate in popularity than any other, with an 18.7 percent increase in participation in 2007, according to the National Sporting Goods Association. This growth — ...

If you're familiar with my byline or follow me on Instagram, you know that I'm obsessed with tennis. Thankfully, my hobby intersects nicely with my job as a fashion editor. Tennis is an all-around ...

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing brands, tennis players demand performance from their clothes, and this means ...

Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across ...

The logical question for a clothing company signing up a professional tennis player is simple: Can that affiliation translate into sales? Over the course of two hours during last year’s US Open, Uomo ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an ...

It’s all over the Miami Open. Josh O’Connor (as Patrick): “Tashi Duncan. She is going to turn her whole family into millionaires. She’ll have a fashion line, a foundation.” Zendaya’s serving the style ...

Fresh off the “Challengers” press tour in 2024, Zendaya donned tennis whites for sportswear brand On. - Courtesy On Editor’s Note: Examining clothes through the ages, Dress Codes investigates how the ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...