One of the universal truths in business—and in many other aspects of life—is that Steve Jobs, by virtue of his groundbreaking success with the launch of Apple Computers and the iPhone, achieved the ...

There are no bullet points in a Steve Jobs presentation. Most of his slides are highly visual— photographs and images. This is called picture superiority; we retain information better when it is ...

Steve Jobs introduces Apple’s 30″ monitor during the 2004 Apple Worldwide Developers Conference in San Francisco. Photo: Getty Images It’s been 13 years since Apple CEO Tim Cook took over the company ...

Every Steve Jobs presentation has a hero and a villain. In the iPad presentation, Netbooks played the role of the villain—a problem in need of a solution. Jobs showed a slide with an iPhone on one ...