Would you watch a three-minute long commercial in exchange for being force-fed fewer total minutes of commercials during an hour of television? Kevin Reilly thinks you will. The TNT and TBS president ...
Are you a print subscriber? Activate your account. By E.J. Schultz - 25 min 5 sec ago By Ad Age Staff - 1 hour 1 min ago By Parker Herren - 1 hour 4 min ago By Gillian Follett - 1 hour 4 min ago By ...
TBS and TNT President Kevin Reilly loves this reduced ad-load thing, but he admits his channels will have to revert back to the old way if it doesn’t catch on. “We cannot go it alone,” he said on ...
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