In 2024, approximately 72.4 million international tourists visited the U.S., according to the International Trade Administration, representing a 9.1% increase from 2023. While that number still falls ...

Everything you need to know about US travel in 2026 - These are the key factors to consider before a trip to America ...

After a rough start to the year for inbound tourism, the United States’ destination marketing organization is rolling out a new campaign to bolster travel demand. Brand USA’s global campaign, “America ...

There has been a lot of news surrounding destinations recently, from the news that Europe’s new entry fee system is getting more expensive to new data highlighting Trump’s less than positive impact on ...

Joe Koenen has not seen a single Toronto Blue Jays baseball hat all summer. Typically, Canadians will flood the streets of Seattle during the summer, but Koenen, who runs Seattle Free Walking Tours ...

Brand USA has debuted the most ambitious global tourism marketing campaign in its history during this week's Brand USA Travel Week U.K. and Europe in London. Titled "America the Beautiful," the ...

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ...

At a time of political upheaval weighing on inbound tourism, Brand USA's new campaign aims to lift global enthusiasm for U.S. travel. The U.S. tourism industry’s marketing arm unveiled a new global ...

For decades, the U.S. has been able to sell itself almost effortlessly to international travelers hoping to indulge in different varieties of Americana—the views of New York's skyline or the pleasures ...

Foreign arrivals to the US by air have fallen 2.5% so far this year through April from a year ago, according to the US International Trade Administration. The biggest drop—10%—came in March, after ...

Brand USA launched an "America the Beautiful" tourism-marketing campaign, aiming to increase inbound tourism to the U.S. The destination marketing organization launched the campaign to accelerate ...