Few breakfast cereals evoke the same level of nostalgia and whimsy as Trix. This ever-changing, multicolored staple of childhood mornings boasts a fascinating history intertwined with the advancement ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

General Mills celebrates 60 years of silliness with the Trix Rabbit by visiting some of its most iconic appearances throughout history. This press release features multimedia.