The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Marketing and SEO specialists place great importance on Google Analytics data because it is thanks to this information that user behavior can be analyzed very accurately. In this guide, we'll see how ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

In a significant first for Europe, Sweden’s privacy watchdog has fined two companies for transferring personal data to the US via Google Analytics. In addition, it is urging other firms to stop using ...